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EDUCATION

MASTER OF ARTS

Public Relations & Advertising

DePaul University, Chicago

March 2018

BACHELOR OF SCIENCE

Marketing

Kelley School of Business

Indiana University, Bloomington

December 2015

SKILLS

Adobe Creative Suite

Keynote

GfK MRI / Crimson Hexagon /

GWI Data Analysis

Cision Communication Cloud

Prisma Media Management

QualtricsXM

French Bulldog Enthusiast

INFJ

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EXPERIENCE

STRATEGY CONSULTANT | FREELANCE

Chicago, IL / Summer 2019 - Present

  • Compiling comprehensive case study analyses

  • Interpreting behavioral data to propose strategic business plans

QUALITATIVE RESEARCH STRATEGIST | WHY-Q INC.

New York, NY & Chicago, IL / Spring 2019 - Summer 2019

  • Conducted screening interviews of focus group participants

  • Distilled strategic insights from qualitative research findings

STRATEGIC PLANNER | MIAMI AD SCHOOL BOOT CAMP

New York, NY / Spring 2019 / UNICEF, Compass, Hyundai, Converse, Image Skincare, MoneyLion

  • Crafted briefs & strategic pitch decks to inspire creative executions

  • Participated in weekly pitches of 360° campaigns

ASSOCIATE MEDIA PLANNER | DIGITAS

New York, NY / Summer – Winter 2018 / Hewlett Packard Enterprise

  • Facilitated forecasting, budgeting/pacing, campaign creation & optimization

  • Applied segmentation strategies to extract targeted insights via data analysis tools

  • Interpreted sociocultural trends relevant to client business & competitive landscape

STRATEGY INTERN | BLUE CHIP MARKETING WORLDWIDE

Northbrook, IL / Summer 2017 / McCormick, PUR, P&G (Braun, Vicks, Pampers)

  • Co-authored creative briefs for new business pitches

  • Utilized market research to uncover strategic insights about target audience

  • Employed social listening tactics to gauge brand sentiment

STRATEGY INTERN AT LEO BURNETT | THE ONE CLUB FOR CREATIVITY

Chicago, IL / Spring 2017 / Kraft Foods

  • Collaborated to strategically develop multichannel campaign

  • Organized comprehensive presentation to pitch creative idea to client

STRATEGIST & MARKET RESEARCHER | UNIVERSIDAD POPULAR

Chicago, IL / Winter – Spring 2017

  • Formulated & administered in-person interviews & survey research

  • Revealed key insights utilizing qualitative & quantitative findings

  • Presented strategic recommendations to boost program participation

WORLD TRAVEL

Australia, Indonesia, Japan, Singapore, Thailand / Spring – Summer 2016

  • Developed itinerary & planned travel logistics for multiple parties

  • Harnessed negotiation skills through communication with local vendors

  • Expanded global thinking & cultural understanding

STYLIST | NEIMAN MARCUS

Northbrook, IL / Summer 2015

  • Used interpersonal skills to establish relationships with 100+ clients

  • Executed strategic merchandising/sales techniques to boost profit 40% over target

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Samantha Perlman