Contact

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EDUCATION

MASTER OF ARTS

Public Relations & Advertising

DePaul University, Chicago

March 2018

BACHELOR OF SCIENCE

Marketing

Kelley School of Business

Indiana University, Bloomington

December 2015

CERTIFICATIONS

IDEO | Storytelling for Influence

SKILLS

Adobe Creative Suite

Google Workspace

MRI - Simmons Insights

Brandwatch Social Listening

INFJ

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EXPERIENCE

STRATEGIST | CASHMERE AGENCY

Los Angeles, CA / November 2021 - Present

    

Clients including Instagram, Taco Bell, Twitch, Constellation Brands, Facebook Watch, The CW, HBO, NASCAR, Jack in the Box, WarnerMedia, BMW, Google + More

  • Research, evaluate and distill cultural, audience, brand and category insights into compelling strategic narratives that inspire conceptual creative development

  • Interpret quantitative and qualitative datasets to unlock business opportunities

  • Present work, build consensus and effectively influence senior-level stakeholders

ASSOCIATE STRATEGIST | CASHMERE AGENCY

Los Angeles, CA / January 2020 - November 2021

STRATEGY CONSULTANT | FREELANCE

Chicago, IL & Los Angeles, CA / August 2019 - January 2020

  • Compiling comprehensive case study analyses

  • Interpreting behavioral data to propose strategic business plans

QUALITATIVE RESEARCH STRATEGIST | WHY-Q INC.

New York, NY & Chicago, IL / March - August 2019

  • Conducted screening interviews of focus group participants

  • Distilled strategic insights from qualitative research findings

STRATEGIC PLANNER | MIAMI AD SCHOOL BOOT CAMP

New York, NY / April - June 2019 / UNICEF, Compass, Converse, MoneyLion

  • Crafted briefs & strategic pitch decks to inspire creative executions

  • Participated in weekly pitches of 360° campaigns

ASSOCIATE MEDIA PLANNER | DIGITAS

New York, NY / July 2018 – February 2019 / Hewlett Packard Enterprise

  • Facilitated forecasting, budgeting/pacing, campaign creation & optimization

  • Applied segmentation strategies to extract targeted insights via data analysis tools

  • Interpreted sociocultural trends relevant to client business & competitive landscape

STRATEGY INTERN | BLUE CHIP MARKETING WORLDWIDE

Northbrook, IL / June – August 2017 / McCormick, PUR, P&G (Braun, Vicks, Pampers)

  • Co-authored creative briefs for new business pitches

  • Utilized market research to uncover strategic insights about target audience

  • Employed social listening tactics to gauge brand sentiment

STRATEGY INTERN AT LEO BURNETT | THE ONE CLUB FOR CREATIVITY

Chicago, IL / April – May 2017 / Kraft Foods

  • Collaborated to strategically develop multichannel campaign

  • Organized comprehensive presentation to pitch creative idea to client

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Samantha Perlman