Contact
EDUCATION
MASTER OF ARTS
Public Relations & Advertising
DePaul University, Chicago
March 2018
BACHELOR OF SCIENCE
Marketing
Kelley School of Business
Indiana University, Bloomington
December 2015
CERTIFICATIONS
IDEO | Storytelling for Influence
SKILLS
Adobe Creative Suite
Google Workspace
MRI - Simmons Insights
Brandwatch Social Listening
INFJ
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EXPERIENCE
STRATEGIST | CASHMERE AGENCY
Los Angeles, CA / November 2021 - Present
Clients including Instagram, Taco Bell, Twitch, Constellation Brands, Facebook Watch, The CW, HBO, NASCAR, Jack in the Box, WarnerMedia, BMW, Google + More
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Research, evaluate and distill cultural, audience, brand and category insights into compelling strategic narratives that inspire conceptual creative development
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Interpret quantitative and qualitative datasets to unlock business opportunities
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Present work, build consensus and effectively influence senior-level stakeholders
ASSOCIATE STRATEGIST | CASHMERE AGENCY
Los Angeles, CA / January 2020 - November 2021
STRATEGY CONSULTANT | FREELANCE
Chicago, IL & Los Angeles, CA / August 2019 - January 2020
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Compiling comprehensive case study analyses
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Interpreting behavioral data to propose strategic business plans
QUALITATIVE RESEARCH STRATEGIST | WHY-Q INC.
New York, NY & Chicago, IL / March - August 2019
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Conducted screening interviews of focus group participants
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Distilled strategic insights from qualitative research findings
STRATEGIC PLANNER | MIAMI AD SCHOOL BOOT CAMP
New York, NY / April - June 2019 / UNICEF, Compass, Converse, MoneyLion
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Crafted briefs & strategic pitch decks to inspire creative executions
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Participated in weekly pitches of 360° campaigns
ASSOCIATE MEDIA PLANNER | DIGITAS
New York, NY / July 2018 – February 2019 / Hewlett Packard Enterprise
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Facilitated forecasting, budgeting/pacing, campaign creation & optimization
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Applied segmentation strategies to extract targeted insights via data analysis tools
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Interpreted sociocultural trends relevant to client business & competitive landscape
STRATEGY INTERN | BLUE CHIP MARKETING WORLDWIDE
Northbrook, IL / June – August 2017 / McCormick, PUR, P&G (Braun, Vicks, Pampers)
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Co-authored creative briefs for new business pitches
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Utilized market research to uncover strategic insights about target audience
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Employed social listening tactics to gauge brand sentiment
STRATEGY INTERN AT LEO BURNETT | THE ONE CLUB FOR CREATIVITY
Chicago, IL / April – May 2017 / Kraft Foods
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Collaborated to strategically develop multichannel campaign
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Organized comprehensive presentation to pitch creative idea to client
